Category Archive

DDB has released a new McDonald’s brand ad Timeless, an intergenerational tale that challenges the 24/7 connectedness of modern life. 

Flying Fish director Gregor Nicholas has just returned from a time-travelling mission where he found Nigella Lawson outside a milk bar in 1954 witnessing the launch of the Whittaker’s Peanut Slab. 

Auckland indie True, with The Sweet Shop and media agency MBM have created a Southern Cross Health Society has launched a fresh brand platform, Take Life Back, urging Kiwis to reclaim “the things that are important to their health and wellbeing”.

Lotto and Spark PR & Activate have teamed up with much-loved personality Jaquie Brown to highlight the magic of being a mum, ahead of Mother’s Day this Sunday (13 May).

The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs. 

Wattie’s have launched their new 50% less-sugar Baked Beans by reassuring consumers that they still make you fart.

True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen to disrupt it.

Tourism New Zealand’s comms division has over the weekend filed a release (with full credits) containing all the details missing from an earlier M+AD story on Friday, which was based on an unattributed item in Australia’s B&T about the Augusto campaign to add NZ to all world maps.

The Australian Rugby Union (Rugby AU, as it’s now called) has come up with a cunning plan to sell the new Aussie test jersey to New Zealanders.