NZ media co-op giant hits 1 million trades

EditorNews Make a Comment

New Zealand’s first publisher cooperative, KPEX, is celebrating a very successful first six months of trading since the country’s four major publishers – Fairfax Media, MediaWorks, NZME and TVNZ – pooled their digital inventory to provide the necessary scale for a private marketplace in New Zealand.

Separating quality data from the junk

EditorNews Make a Comment

What has your data done for you lately? This was the question posed by Exponential APAC’s Melbourne-based head of strategy Tyler Greer yesterday when he flew in to present to a packed room of around 50 leading New Zealand brands and agencies, including BNZ, Flight Centre, Westpac, Genesis Energy, Sky TV, Spark, Dynamo, OMD, Mediacom and ANZ, at The Wintergarden […]

Meet Newzulu brand advocate Pauline Hanson

EditorNews Make a Comment

Fed up with getting your news from trained journalists? Then Pauline Hanson has the app for you. In this Facebook video from the Queensland Senator-elect , she takes aim at the “sensationalist” media she says wilfully misrepresents her political views:

Grey returns its gong, pulls video

EditorNews Make a Comment

An unrepentant Grey Singapore has returned the Bronze Lion it won at Cannes for the controversial I Sea app after what the agency describes as “unwarranted, unfair, unrelenting attacks by unnamed bloggers”.

Humour may offend! Free tickets for M+AD readers

EditorNews Make a Comment

Flushed with the impact their Richie McCaw feature film trailer is enjoying with trade media, Ponsonby-based Trigger Marketing is now offering five double passes for M+AD readers to see the latest Ricky Gervais movie, David Brent: Life on the Road.

All around this town

EditorNews Make a Comment

Colenso BBDO has launched a new Heart of the City campaign to encourage Aucklanders to discover the diversity of offering in the central city.

Stars align for NZ Marketing Summit

EditorNews Make a Comment

The Conferenz Company has launched the third edition of its annual New Zealand Marketing Summit – an opportunity for marketers across all major industry sectors to examine issues, share insights and bench-mark best practice.