AUCKLAND, Friday: The NZ Listener, TV Guide and NZ Woman’s Weekly are holding their own in the weekly title numbers reviewed in latest Nielson Q3 magazines toplines, released today (scroll down for the PDF).
Introducing Paulie, the Data Piñata from TBWA\New Zealand & 2degrees
AUCKLAND, Friday: TBWA\NZ is helping 2degrees celebrate Christtmas with a new campaign – a virtual piñata game, with a prize of 200,000 days’ worth of free data”
MBM, Breakout Room and Saatchi & Saatchi create a connected platform model for My Food Bag
AUCKLAND, Today: My Food Bag has appointed MBM as its lead media, analytics and e-commerce partner, as well as MBM-owned Breakout Room as a content partner. At press time it was unclear if there’d been a pitch, or an incumbent.
Ogilvy In New Zealand And TheMarket redefine how Kiwis shop
AUCKLAND, Today: Ogilvy in New Zealand and online marketplace TheMarket.com have launched a new campaign that aims to redefine how Kiwis shop.
Stuff stays on top
AUCKLAND, Today: The latest data from Nielsen shows Stuff has retained its national leadership position, reaching 3.454 million New Zealanders a month across print and digital.
Cannes 2023 to introduce new Gaming Lion
CANNES, Today: Next year’s Cannes Lions are undergoing a refresh, including change, and preparing to introduce the industry to a new category – the Entertainment Lions for Gaming.
What are under-13s doing on social networks?
PARIS, Thursday: What are under-13s doing on social networks? French agency Heaven made some startling discoveries when they asked Euro kids the question via the Génération Numérique Association’s Born Social study.
Trend Setter
AUCKLAND, Thursday: For the second year running, Dentsu International has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2023 Media Trends guide for marketers worldwide.
Lotto and DDB partner with Flux to revitalise the Powerball campaign
AUCKLAND, Thursday: The Powerball Jackpot campaign has undergone a significant revamp, with DDB Aotearoa rolling out a fresh look and feel over the last eight months.
The ‘greatest marketing fails of all time’ on the menu
AUCKLAND, Today: Ad, media & marketing honchos Peter Vegas (FCB co-CCO), Dallas Gurney MediaWorks), Rachel Ellerm (Lion), Nick Baylis (Brandology, and Tania Bui (Suntory) will be guest speakers at a Marketing Association lunch at the Northern Club next month.
