$60k for your secret creative passion

EditorNews Make a Comment

Y&R NZ has launched a new campaign for Microsoft NZ, aimed at everyday Kiwis going about their 9am-5pm day as normal, but perhaps harbouring a secret creative passion. The . Bring your Dream to the Surface campaign encourages New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.

Admakers miss out – again!

EditorNews Make a Comment

Know any ad or PR/comms people in the Queens Birthday honours list? Thought not. Eyes glazing over, M+AD waded through the full list … in vain (with the possible exception of Sarah Paykel, who’s done PR work for many charities, but nothing – as far as we’re aware – with the marketing sector).

Streaming vs. CD & vinyl

EditorNews Make a Comment

NZ Herald columnist Karl Puschmann carried out an act of outstanding service to music-lovers on Friday – a totally unscientific comparison of the two big online music purveyors Spotify and Tidal with older formats vinyl and CD.

Big screens still rule

EditorNews Make a Comment

Sydney 7 June 2016: An inaugural Transtasman study of nearly 700 senior executives responsible for allocating media spend conducted by Econsultancy in association with Datalicious, reveals that even though many media planners consider TV advertising to be disproportionately expensive, it continues to be seen as one of the most effective channels for marketers.

Global nod for AdSchool founder

EditorNews Make a Comment

Former Media Design School founder/ceo Frances Valintine, who ran the business (including the MDS AdSchool) for 14 years to 2013, has been named as one of the world’s top 50 innovators by Makers & Shakers of Education Technology Index in London.

Yahoo NZ snubs locals, taps Aussie agency

EditorNews Make a Comment

Yahoo New Zealand has turned a blind eye on NZ shops, and appointed Sydney-based Red Agency to manage its communication and public relations activities (previously managed by Acumen Republic in NZ). The appointment is an extension of the existing, four-year partnership between Red Agency and Yahoo7 in Australia.