Y&R NZ has launched a new campaign for Microsoft NZ, aimed at everyday Kiwis going about their 9am-5pm day as normal, but perhaps harbouring a secret creative passion. The . Bring your Dream to the Surface campaign encourages New Zealanders to reveal their creative ideas for a chance to win a new Microsoft Surface Book and a year’s salary*.
Admakers miss out – again!
Know any ad or PR/comms people in the Queens Birthday honours list? Thought not. Eyes glazing over, M+AD waded through the full list … in vain (with the possible exception of Sarah Paykel, who’s done PR work for many charities, but nothing – as far as we’re aware – with the marketing sector).
Streaming vs. CD & vinyl
NZ Herald columnist Karl Puschmann carried out an act of outstanding service to music-lovers on Friday – a totally unscientific comparison of the two big online music purveyors Spotify and Tidal with older formats vinyl and CD.
Drone prize for Getty comp
Getty Images is keen to get submissions from NZ creatives for its Let’s Make Something with Video competition.
Arrivals & Departures: MKTG taps Kathy Gieck
Dentsu Aegis Network has appointed Kathy Gieck as Managing Director of MKTG to lead its lifestyle marketing agency in New Zealand.
Big screens still rule
Sydney 7 June 2016: An inaugural Transtasman study of nearly 700 senior executives responsible for allocating media spend conducted by Econsultancy in association with Datalicious, reveals that even though many media planners consider TV advertising to be disproportionately expensive, it continues to be seen as one of the most effective channels for marketers.
Ogilvy, Cirkus animate Church Road
O&M Auckland and Cirkus have shot an animated film to promote Church Road Winery’s vintage 2013 range of exclusive TOM wines.
Global nod for AdSchool founder
Former Media Design School founder/ceo Frances Valintine, who ran the business (including the MDS AdSchool) for 14 years to 2013, has been named as one of the world’s top 50 innovators by Makers & Shakers of Education Technology Index in London.
Yahoo NZ snubs locals, taps Aussie agency
Yahoo New Zealand has turned a blind eye on NZ shops, and appointed Sydney-based Red Agency to manage its communication and public relations activities (previously managed by Acumen Republic in NZ). The appointment is an extension of the existing, four-year partnership between Red Agency and Yahoo7 in Australia.
Whybins, 8COM shoot the Warrior
Whybin\TBWA has produced a TVC campaign to support the release of Nissan’s new special edition Navara ST-X Warrior.