Reese Witherspoon’s engaging posts resoundingly beat Justin Bieber’s large following when it comes to impact on Kiwis on social media, according to new research from Kantar TNS New Zealand.

SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.

Christchurch-based boutique shop Q Brand Agency is celebrating the launch of its latest campaign – the branding of the Our Neighbourhood project for Auckland’s Eden Park.

Acquire Online programmatic director Zane Furtado last night walked away from the inaugural IAB Awards dinner at Motat with the Grand Prix tucked under his belt – the result of a strong performance the Senior Ad-Ops category.

NZME’s The Hits network is extending its reach into Kaikoura, the picturesque South Island town still cut off by landslides from the last year’s 7.8 magnitude earthquake.

The Magazine Publishers Association is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

Adshel New Zealand has announced the expansion of its Adshel Live digital street furniture network, with the phased roll-out of 70 additional screens for the next two months, commencing today.

Dairy brand Anchor New Zealand has tasted the success of appealing to a young audience with its latest campaign, Milk Slams – three poems written about milk, designed to inspire teenagers to create their own definition of strength.

New Zealand shops will have 43 finalists in the running when Australia’s premier creative show AWARD hits the stage in Sydney tomorrow night.