Category Archive

This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is to get thousands of New Zealanders to register as blood donors.

Kiwi business are being urged to hitch their marketing wagon to Pokemon Go. Writing a blog for the Marketing Association, Karine Tan says it’s a case of keep up or get left behind.

DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business and his DDB team is thrilled to be working with ecostore, and eager to roll out some great work.

The Marketing Group PLC Singapore has completed its merger with Grey Lynn-based Rainmakers NZ, swapping 100% of its ownership for shares in TMG – effectively a takeover by the Asian company.

The Magazine Publishers Association has unveiled 116 finalists for its 2016 New Zealand Magazine Awards.

Leading seafood brand John West New Zealand has joined as a sponsor of the ASB Auckland Marathon. John West will be the naming rights sponsor of the John West 12k Traverse – part of a group of races being held in Auckland this October.

Spark is opposing plans to merge Sky TV and Vodafone. Confirmation this morning it’s lodged a formal submission with the Commerce Commission concerned mainly about our access to sport.

Auckland’s Mango Communications is helping push a new initiative to tart up the modem for client Orcon and to raise money for Forest & Bird. Orcon hopes to banish the boring modem (at least for a limited time) by commissioning five New Zealand artists to turn it into a work of art.