Orcon has enlisted a dodgy terrorist with a hand-held explosive device and a nice line in poisoned darts to take its attack message to Vodafone and Spark.
Ambient Group adds PR division
NZ & Australia-based alternative media provider Ambient Group has added a PR division to its existing OOH & experiential divisions in Auckland, and hired former Samsung NZ PR manager Fred Russo to run it.
Assembly, Robber’s Dog, Sweet Shop make LIA Film finals
Four NZ entries have made the TV/Cinema/Online Film – Production & Post shortlist at the London International Awards, currently being held in Las Vegas.
Outdoor up 8%
The Outdoor Media Association of New Zealand says the growth of member revenue continues to climb, with the total for Q3 2014 reaching $19,041,928 (up 21% on Q3 2013).
TAPS top-up
The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.
TV viewers pay attention to ads
TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary of the survey was published by London-based global ad-news site Warc.
Herald print+digital audience up 45% nationwide
The NZ Herald has announced strong audience growth across its print and digital brands to over 2 million unique Kiwi visitors each month.
Tinnyvision talks to stoned drivers
Clemenger BBDO Wellington and OMD are having success using Snapchat with a targeted mobile campaign aimed at reaching drivers who are stoned.
Saatchi makes Integration finals at LIA
Saatchi & Saatchi was the only NZ agency to make the Integration shortlist stage of the London International Awards currently being staged in Las Vegas.
Paul Henry tapped for TV3/RadioLIVE combo brekky show
MediaWorks is planning the first truly cross-platform programme in New Zealand, a new breakfast show that will broadcast simultaneously on TV3 and RadioLIVE in 2015, and have a significant digital component.
