Seven Lions for New Zealand work on Day 4 in Cannes – but none of them Gold. The categories decided last night were Radio, Design, Cyber, Press, and Product Design.
Out, damned spot!
ZenithOptimedia is championing a new strategic approach to communications planning that requires a rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
Gold, Silver, Bronzes for NZ in Media
New Zealand has won a Gold Lion, one Silver Lion and three Bronze Lions in the Cannes Media competition held overnight in Cannes.
FCB & DDB/Mango win Silver Lions
FCB won a Mobile Silver Lion in Cannes overnight, for its Unicef Food Photos Save Lives campaign (already a Yellow Pencil winner at D&AD). The previous night, DDB/Mango also won a Silver PR Lion for Paw Justice Animal Strike (Tui won a Gold Lion in the same category, as reported yesterday).
Radio, Design, Cyber shortlists
NZ has picked up another 13 shortlist places overnight at the Cannes Lions – two in Radio, five in Design, and six in Cyber, bringing the NZ shortlist total from the first three days to 51 (scroll down for the earlier reports), plus a Gold Lion, two Silvers, and four Bronzes.
Things are turning ugly
“The definition of bad taste is killing someone.” This was one of the gems served up by newest addition to the Kardashian family on the stage in Cannes today, M+AD special correspondent Peter Vegas reports.
Outdoor Bronze for FCB, DDB, Colenso
New Zealand has picked up three Outdoor Bronze Lions overnight in Cannes – one apiece to FCB, DDB and Colenso BBDO.
News Works adds digital to Ad of the Month mix
News Works’ Ad of the Month creative ad competition has expanded to accept entries from newspaper digital ads, as well as newspaper print ads.
Adspend rising fast at home and abroad
Zenith Optimedia has released its June 2014 Global Ad Expenditure Forecast and it would appear that the general advertising market is in rude health both in NZ and abroad.
Sky joins video on-demand scrum
Sky TV is to launch a subscription video on demand service before the end of 2014, tackling head-first Telecom’s ShowmeTV and Netflix – both of which plan to launch around the same time.
