ZenithOptimedia is championing a new strategic approach to communications planning that requires a rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
“The definition of bad taste is killing someone.” This was one of the gems served up by newest addition to the Kardashian family on the stage in Cannes today, M+AD special correspondent Peter Vegas reports.
New Zealand has picked up three Outdoor Bronze Lions overnight in Cannes – one apiece to FCB, DDB and Colenso BBDO.
News Works’ Ad of the Month creative ad competition has expanded to accept entries from newspaper digital ads, as well as newspaper print ads.
Zenith Optimedia has released its June 2014 Global Ad Expenditure Forecast and it would appear that the general advertising market is in rude health both in NZ and abroad.
Sky TV is to launch a subscription video on demand service before the end of 2014, tackling head-first Telecom’s ShowmeTV and Netflix – both of which plan to launch around the same time.
Tui has won a Gold Lion for Catch a Million in PR and Bronze for Beer Plumber in Promo & Activation in Cannes overnight.
