AUCKLAND, Today: Total NZ digital advertising revenue grew by 9.6% in 2022 over the previous year, according to IAB’s revenue report – released by the IAB this morning.
James Hurman reviews Cadbury ads in debut UK column
LONDON, Today: “They started with an uncommon-common-sense bit of thinking which was to go back to the core of Cadbury – the Dairy Milk product – and it’s five-star distinctive asset, the ‘glass & a half’ of milk in every bar,” writes Auckland agency chief James Hurman in the first of a series of columns he’s writing for UK ad/media site WARC.
SXSW 2023 – Content is still King
AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by Southwest) would deliver post the Covid years and I can assure you it did not disappoint.
NZ advertising turnover rose in 2022
AUCKLAND, Thursday: The Advertising Standards Authority today reported that advertising revenue across main media was $3.389 billion dollars for the 12 months ended 31 December 2022, compared to $3.199 billion in 2021.
Sky establishes new chief media & data officer role
AUCKLAND, Today: Sky has appointed award-winning entrepreneur Lauren Quaintance as chief media & data officer, a new role on Sky’s leadership team.
DDB and Callaghan Innovation launch creative development internship programme
AUCKLAND, Thursday: DDB Group Aotearoa has announced seven new hires to join a creative development squad, selected via the agency’s new internship programme, Ride the Lightning.
The Front Page celebrates 1 million downloads in its first year
AUCKLAND, Wednesday: The NZ Herald’s daily news podcast The Front Page is today celebrating its first birthday today with a milestone 1 million podcasts.
Event horizon
AUCKLAND, Today: Phantom now “owns” the corner of K Road and Ponsonby Road – as these impressive images clearly show.
BCG2 adds 52 years’ experience to the agency
AUCKLAND, Wednesday: Grey Lynn creative indie BCG2 has welcomed three new hires – Dean Taylor as business director, Gabi Knipe as digital media designer, and Renate Stillwell as Mac op and graphic designer.
Sweetshop’s Liz Murphy directs global Singapore Airlines campaign by TBWA
BANGKOK, Wednesday: Sydney-based Sweetshop director Liz Murphy is behind Singapore Airlines’ latest global brand campaign, Welcome to World Class, by Six Toes and TBWA Singapore.
