AUCKLAND, Today: Augusto has created the first brand campaign for retirement home provider Arvida. Utilising a mix of playful humour and quirky visual effects, the campaign plays with the perception of ageing by showing older people as the age they see themselves.
Newton shop wins big government agency pitch
AUCKLAND, Today: Following a competitive pitch, Fire & Emergency New Zealand has appointed Newton-based Motion Sickness as its lead creative agency.
Vinaka vaka levu
NADI, Saturday: Fiji is on the hunt for global creative, advertising and digital agencies to help with tourism recovery in the island nation.
Ponsonby indie wins investment advisor pitch
AUCKLAND, Friday: Indie agency YoungShand has won a competitive creative & media pitch for the Craigs Investment Partners account. The incumbent, Rainger & Rolfe, did not pitch.
WPP & the Lions slam Russia
LONDON, Friday: WPP, the world’s largest advertising holding company, will be discontinuing all business activities in Russia – in line with the Cannes Lions, which has banned all Russian delegates and entries in the 2022 awards.
See you later, Agitator
AUCKLAND, Saturday: A Weekend Herald headline writer pulls out another rock’n’roll beauty – in a story about McDonald’s quitting Russia to protest the invasion of Ukraine.
The Toplines (updated)
AUCKLAND, Today: The NZ Herald was – unsurprisingly – the best-read newspaper in the country in 2021, according to the latest Nielsen newspaper & magazine toplines. NZ Woman’s Weekly was the No 1 magazine.
The Beer for Here
AUCKLAND, Today: Saatchi & Saatchi, with dentsu & Motion Sickness, will next week unveil a new creative platform for iconic Kiwi beer brand Export, named the The Beer for Here, which brings to life the notion that New Zealand is the ‘Greatest Beer Garden in the World’.
The Road to Zero – Part 2
Wellington, Today: FCB, in partnership with Waka Kotahi/NZ Transport Agency has launched the second of its TV commercials called Riding Together – the third component of its public awareness campaign as part of the Road to Zero strategy.
PHD elevates 4 to senior roles
AUCKLAND, Today: PHD has created four new senior roles – and all of them have been successfully filled from within the agency.
