AUCKLAND, Tuesday: Following on from their successful Shark tvc, LifeDirect and Pitchblack Partners have launched the next chapter of the Unexpected Happens platform via Jetblack Productions and director Ryan Heron.
Internet rewrite for all genders
AUCKLAND, Tuesday: Colenso BBDO – with rainbow mental health shop OutLine – has created Spark Beyond Binary Code to help trans and non-binary people cope with discrimination.
New role for Mike Hutcheson
AUCKLAND, Today: USA/AU/NZ agency Attain has scored a coup, signing storied adman Mike Hutcheson for its global advisory board.
Louisa Dallow joins NZME digital leadership team
AUCKLAND, Today: NZME has appointed Louisa Dallow (née McClure) to its digital leadership team in the newly created role of GM Customer.
Clemenger’s Perceptive opens in Wellington, with Roman Konopka aboard
WELLINGTON, Today: Clemenger Group’s customer intelligence agency Perceptive has announced it will be opening a Wellington office, with Roman Konopka joining the team as research director.
Purple Haze
AUCKLAND, Monday: NZ’s Best Design Awards has awarded three Purple Pins – two to Motion Sickness/Te Whānau o Waipareira and one to Clemenger BBDO Wellington/Assembly Productions.
Special NZ shoots Optus AU tvc
SYDNEY, Monday: AU telecoms provider Optus has launched a stylish new tvc for the company’s It Starts with Yes brand platform – via Special Group New Zealand.
Arch makes bridge over water troubled
AUCKLAND, Monday: We’re fans of news headings that neatly summarise the stories they precede, and (when appropriate) add a creative touch that helps sell the item.






