Foodstuffs and Colenso BBDO have introduced quirky new characters in latest New World campaign instalment. Last year, New World introduced their Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
Carl’s Jr – the banned Paris Hilton ad
Yet another Carl’s Jr raunchy television ad featuring Paris Hilton has been banned in NZ by the Commercial Approvals Bureau – and thanks to the freedoms offered by the Internet, sites like this can screen it (above).
Yahoo will use $1000 Botab prize to reward staff
Yahoo New Zealand won the Battle of the Ad Bands’ big Euro auction – and plans to use the prize to reward staff. The company’s $1000 bid on Botab night was not bettered on Friday, and CAANZ notified Yahoo! of the win this morning.
Arrivals & Departures
The Interactive Advertising Bureau has appointed Adrian Pickstock to the new role of Chief Executive Officer. He replaced general manager Alisa Higgins, who left in May to form her own company, Higgings Consulting. As CEO, Pickstock will be responsible for the overall management of the IAB and its objectives, and will report to Chairman Spencer Bailey.
Power in the TV/Cinema combo
Val Morgan has today released the first results in the Power of Cinema series which demonstrate the value of including cinema as part of a media strategy. “The findings prove that cinema significantly improves advertising effectiveness, delivering a 40% increase in the key metric of brand consideration,” says VM managing director Daniel Hill.
Thursday’s Mag Awards – the menu
Auckland’s War Memorial Hall in The Domain is the venue for this week’s NZ Magazine Awards. The doors open for pre-drinks in the Grand Foyer on the ground level at 6.30pm this Thursday (25 September); at 7.30 guests will be ushered upstairs to the Events Centre on the third floor, and the awards show kicks off at 7.45 sharp.
Cometh the day
CAANZ has set the dates for its big three 2015 awards shows – Axis (to be held on March 10), the Beacons (formerly the Media Awards) on April 23, and Effie on October 8. “Missed out on the opportunity to enter the 2014 Effie Awards?” wonders CAANZ’s Nicky Monera. “Well perhaps you should have recorded the dates in your diary when we told you to! Start off by recording the following important dates!”
Nats debut at #4, Labour missing in action
All copies of the National Party Rowing TVC have been expunged from the net in the wake of the looming Eminem rip-off scandal – but that hasn’t stopped the ad from debuting on the latest TV Top 20. (Visitors to Youtube and www.mad-daily.com/nats-go-sporty-look – where Rowing has featured prominently – now get a blank screen when they click the link, along with the message: “This video does not exist.”)
Clio Day 4: DDB & Whybin get close
More metal for NZ overnight at the Clio Awards in New York. DDB won a Silver for Sky TV Bring Down the King (in OOH). And Whybin\TBWA\DAN won three Bronzes for the NZ Effies Results Don’t Lie campaign (two in OOH category, one in Integrated).
Last chance to dance
With just a few hours to go – bidding closes at five o’clock this afternoon – the highest bid for the Botab Euro Chef’s Table prize auction currently stands at $1000. Bids need to be in $250 increments.
