PARIS, Today: France-based British journalist Mark Tungate has issued an updated Adland – A Global History of Advertising (2nd Edition) – a groundbreaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape.
Slow motion
AUCKLAND, Today: “Blacksand remains open,” screamed the headline in the latest TVNZ email flyer. “Just because you’re locked in, doesn’t mean we’re shut down!
Curse of the curve
LONDON, Wednesday: Melbourne Business School adjunct professor of marketing Mark Ritson – a respected commentator on the NZ ad-media scene – writes (in UK Marketing Week): “The first lesson of the coronavirus crisis that now engulfs us is to shut the fuck up and let the experts guide us.
NBR out of ink
AUCKLAND, Today: The National Business Review has canned its weekly print edition and moved to a fully digital-based subscription.
Free for all
AUCKLAND, Today: The New Zealand PR Institute has opened up its jobs board to everyone who is seeking a job/project work, or to advertise a role – free of charge (in more normal times it’s a members-only service).
Pain & Gain
AUCKLAND, Tuesday: Veteran Marsden Inch recruiter Barry Williamson has responded positively to Paul Head’s state-of-the-industry report, reprinted by M+AD Daily Tuesday directly from the Comms Council website.
Eye of the tiger
SYDNEY, Today: The New Zealand ad market is better placed than Australia’s to weather the Covid19 storm, according to ad intel provider Standard Media Index.
Don’t spray it!
AUCKLAND, Today: Many ad businesses are rapidly finding new ways to operate – like voiceover agency Bigmouth, which is now offering full voiceover services via Skype, Facetime, Zoom, or a phone call.