Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital.
Clems Sydney launches GE coding challenge globally
After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman) – GE and Clemenger Sydney say they have taken their Tweeting Machines campaign global.
Comedians voice-over used in anti-dope TVC
It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February – a ‘flexible content’ series for the New Zealand Transport Agency aimed at stoner drivers.
Havas inspires young Aussies to join the Air Force
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
$10,000 Newspaper Ad Awards are back
Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best topical, best digital, best craft (art), best craft (copy), and best news brand campaign recognising excellence in integrated campaigns across print and digital newspaper platforms.
Sponsors come calling after Eliza’s bronze
Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars.
FCB powers up Mercury rebrand (Updated)
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an energy retailer.
Seven steps to better branding
Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands.
New website, rebranding for kiwi marketers
Auckland marketing automation provider, Ubiquity is launching a brand new look. Ubiquity Managing Director, Nathalie Morris says, “With Ubiquity, NZ marketers are more responsive and personal with their customers. They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience.
Arrivals & Departures: A new addition to Bare PR
Emily Brown has been appointed account manager with Auckland-based, Bare PR. Most recently, Emily was at Hustle and Bustle and Castleford Media where she managed a number of projects spanning fashion, food and beverage. In her new role at Bare PR she will be managing and working across a range of beauty and FMCG clients.
