Apple has just released a 60sec TV commercial for its new product, Apple Watch, which it calls “the most advanced timepiece, ever”.
Arrivals & Departures
Interbrand Taps Mark Jenner: Global brand strategy and design agency Interbrand has appointed Mark Jenner as managing director of its New Zealand operation, with effect from 30 March. Jenner will be responsible for growing Omnicom shop Interbrand’s business with existing clients, developing new relationships and designing new products and services, all with the aim of helping New Zealand organisations build growth strategies […]
Paul Henry date announced
TV3 has released the last Paul Henry promo before the show hits the airwaves (on TV3 and RadioLIVE) at 6am on Tuesday 7 April. Thankfully, he’s got rid of that space suit.
Adidas to embrace local marketing
Adidas has reinvented its marketing organisation to let sellers of running shoes and its Originals casual brand run their own campaigns. In the past, all Adidas NZ advertising leaned heavily on offshore creative and production.
Gunroom shoots Trustpower campaign
Following up on its recent rebrand, Trustpower has launched a new campaign via Auckland indie agency Gunroom (motto: We are advertising mercenaries; we’ll work for anyone – except British American Tobacco, you evil bastards.)
Huawei taps first NZ agency
Chinese electronics giant Huawei has appointed a NZ agency for the first time – Britomart indie Shine won the creative and strategy business after a pitch. Previous Huawei campaigns in NZ came directly out of China.
Aussie mitts all over ‘Kiwi’ ad
The new Ford Territory TVC – the latest in a series of attack ads featuring the brand’s upmarket competitors – is called Keeping NZ Real. But – the ad was shot in Australia (by BlueHive director Scott Pickett).
Arrivals & Departures
Scott Henderson goes it alone: Y&R Wellington CD Scott Henderson has handed in his cards after three years in the job, and is setting up his own independent strategic and creative consultancy in Wellington.
Steely-eyed Richie & Sonny Bill shoot global Adidas spots
Adidas has released a new global campaign – with significant Kiwi input – starring top athletes, including ABs Richie McCaw and Sonny Bill Williams.
Snakk signs CBS Interactive
The Snakk Media (NZAX: SNK) division selling mobile ad inventory for premium publishers, Represent Media, has signed an agreement with CBS Interactive (CBSi) in Asia.
