AUCKLAND, Monday: Following a pitch, SailGP (Sail Grand Prix) has appointed Grey Lynn creative indie True as their New Zealand advertising and design agency for their fourth season of the global racing championship.
WellingtonNZ takes the capital to the heart of New York, via Eightyone
WELLINGTON, Monday: Tourism promoter WellingtonNZ has released a video showcasing its international campaign Escape To Wellington via indie Wellington creative shop Eightone.
Popular agency event space Glasshouse under new ownership
AUCKLAND, Today: One of Auckland’s most sought after event spaces, the Glasshouse, has been acquired by hospitality group New Zealand Venue Co (NZVC) along with neighbouring pub Morningside Tavern.
Mazda steers all the feels in new work via The Monkeys Aotearoa
AUCKLAND, Today: To announce the arrival of two new generation Mazda SUVs – the CX-60 and CX-90 – Mazda NZ says it is “driving home the full gamut of human emotions in the new brand platform”.
ASB shortens its shortlist – FCB, Dynamo, Dentsu still in the hunt
AUCKLAND, Saturday: ASB has reduced to three the number of agencies on its shortlist for all its advertising media work – OMD’s Dynamo, FCB and incumbent Dentsu, reports Shayne Currie in his Media Insider page in Curriethe Weekend Herald.
More rubber on the road
AUCKLAND, Thursday: DTM New Zealand has chosen downtown Auckland’s Krunch as their full service agency to launch gobal tyre brand Nexen in NZ.
Independent NZ media agencies form new association
AUCKLAND, Today: New Zealand’s independent media agencies have teamed up to form a new industry association and take on their larger multinational rivals, reports media & marketing reporter Daniel Dunkley at NZME’s BusinessDesk.
JCDecaux NZ chief Mike Watkins departs
AUCKLAND, Thursday: JCDecaux today announced that NZ country head Mike Watkins has decided to step down and depart from the business.
Kiwi ed-tech platform lands in the US
AUCKLAND, Thursday: Ed-tech platform, founded in NZ in 2013, has launched a global brand campaign, A Little Kami Magic, which spotlights its ability to make classrooms engaged, personalised and efficient.
ASA commemorates half-century
AUCKLAND, Today: The Advertising Standards Authority, is commemorating 50 years of advertising self-regulation, with a refreshed roundup of some of the projects it’s been working on.
