Pay-gap critic signs Colenso

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AUCKLAND, Monday: Colenso BBDO has been appointed as the new creative agency of record by pay-gap advocacy group MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps within New Zealand businesses and government. 

James Hurman reviews Cadbury ads in debut UK column

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LONDON, Today: “They started with an uncommon-common-sense bit of thinking which was to go back to the core of Cadbury – the Dairy Milk product – and it’s five-star distinctive asset, the ‘glass & a half’ of milk in every bar,” writes Auckland agency chief James Hurman in the first of a series of columns he’s writing for UK ad/media site WARC.

SXSW 2023 – Content is still King

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AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by Southwest) would deliver post the Covid years and I can assure you it did not disappoint.

NZ advertising turnover rose in 2022

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AUCKLAND, Thursday: The Advertising Standards Authority today reported that advertising revenue across main media was $3.389 billion dollars for the 12 months ended 31 December 2022, compared to $3199 in 2021.