AUCKLAND, Thursday: School Road Publishing has launched a digital platform to enhance its eminent Woman magazine brand. Woman+ is an integration of Woman & Thrive print and digital platforms, augmented with bespoke digital content.
Marketers & Media Meet-up tonight
AUCKLAND, Today: Tonight sees the return of the BusinessDesk and The Goat Farm-sponsored Marketers & Media Meet Up, #MMMU – described by TGF’s Vaughn Davis as “an opportunity for people in the marketing, media, design and ad sectors to get together over a drink in a welcoming, non-salesy environment”.
Global investment brand Nikko Asset Management appoints Chemistry to lead brand strategy & creative
AUCKLAND, Today: Leading KiwiSaver and investment brand Nikko Asset Management has chosen Chemistry to lead its brand strategy, creative development, and media planning after a competitive strategic pitch.
NZ adpend nears record total for September
SYDNEY, Today: New Zealand’s ad market has again defied the pessimists, reporting another month of double-digit growth with the total up 10.1% to be just $579,000 below the record level achieved in the pre-covid world of September 2019.
Motion Sickness’ Hathaway & France take top spot at 2022 Pixel Awards
AUCKLAND, Wednesday: After a receiving a record number of entries, Lumo has announced that Andrew Hathaway and Kelly France of Motion Sickness have won the 2022 Pixel Awards, with their campaign for Melanoma New Zealand.
NZ Effie Winning TV creative – reflections from Neuro-Insight & the Comms Council
AUCKLAND, Wednesday: In conjunction with the NZ Comms Council and the Effies Steering Committee, neuromarketing outfit Neuro-Insight recently placed a collection of Effie-winning TV ads from previous years through neuroscience fieldwork to explore common themes which contributed to the success of these campaigns.
Tik Tok comes to Manukau City
AUCKLAND, Wednesday: Sydney-based Tik Tok AUNZ strategic partnerships manager Ben Panther will be the key speaker at next week’s SME & Entrepreneur Festival, hosted by Tik Tok in Manukau City. He’ll be joined by seven other speakers, including senior adman Mike Hutcheson and animation pioneer Sir Ian Taylor.
NZ Blood Service highlights the unseen effect of donors with new campaign via YoungShand
AUCKLAND, Wednesday: Ponsonby indie YoungShand has created a new campaign for the NZ Blood Service. Building on last year’s Effie gold-winning Unseen Emergencies platform, this year’s campaign focuses on the “unseen goodness” that happens after people donate blood or plasma.
DDB launches ‘heartwarming’ Xmas campaign
AUCKLAND, Today: As Christmas draws near, DDB Group Aotearoa and The Warehouse have launched a heartwarming campaign that can help make wishes of all sizes come true.
D&AD 2023 opens for entries today
LONDON, Today: D&AD has opened entries to its 2023 awards this morning (Wednesday 2 November) – its first in-person show after three years of covid-induced remote coverage.
