Straight Talking

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LONDON, Tuesday: Bestadsontv guest judge Toby Allen has named Special NZ’s Partners Life The Last Performance as the best tvc in the world last week. Allen is ECD of The&Partnership UK.

Dentsu/Merkle Aotearoa helps brands with sustainability credentials

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AUCKLAND, Tuesday: Dentsu International agency Merkle Aotearoa (formerly known as Davanti NZ) has unveiled how it will help clients achieve their net zero goals by using Salesforce Net Zero Cloud, a tool that enables businesses to track, manage, and analyse their data to give a clearer picture of their carbon emissions status and progress towards their net zero targets.

Pure SEO wins Tend Health

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AUCKLAND, Tuesday: Healthcare provider Tend Health has appointed North Shore digital search agency Pure SEO to provide ongoing SEO support to help Tend’s website rank organically for relevant search terms, increasing visibility and expanding its user base.

The Code Breakers

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AUCKLAND, Monday: IAB NZ has announced the finalists in the 2022 NZ Digital Advertising Awards. The list compiled buy the 97 judges includes Stuff, MediaWorks, TVNZ, NZME, Lumo, Discovery, GSL Promotus, OMD, FCB, Together, PHD, DDB, Special, Stanley St, TBWA and Dentsu.