AUCKLAND, Today: Brand tracking software company Tracksuit has launched a tool to help businesses more accurately calculate their annual brand & sales activation budgets.
NZ adspend hits record August high
SYDNEY, Tuesday: New Zealand’s ad market has shrugged off higher inflation and last year’s broadcast of the Tokyo Olympics to continue to defy expectations in August, reporting an impressive 10.3% increase in media agency adspend to a record August total.
NZTE launches global brand platform to drive sustainable investment, via Special & Special PR
AUCKLAND, Today: Invest New Zealand, part of NZ Trade & Enterprise, has unveiled a new global brand platform, Do Good, Do Well, created by Special New Zealand.
Pressies close in a fortnight – now with Telum Media onboard
AUCKLAND, Monday: The Pressie Awards will back for their 5th year, with new categories, new judges, new venue, new look and new sponsors.
Radio Hauraki serves up Rocktober Cafe brand campaign
AUCKLAND, Today: NZME has again sidestepped the agency & production company world to create inhouse a new brand campaign for Radio Hauraki’s annual Rocktober launch this month.
Agency legend dead at 77
PORTLAND, OREGON, Today: Advertising great Dan Wieden — the co-founder of Wieden+Kennedy — died peacefully in his home last night, aged 77.
Comms Council Learning Session: The slam dunk case for B Corp
AUCKLAND, Friday: The Comms Council’s Learning Webinars are back, and they’re kicking back off with a session on how to become a B Corp.
AAI, DDB, Good Oil campaign for cold Kiwi kids
AUCKLAND, Friday: AA Insurance is bringing its partnership with Variety, the children’s charity, to life &with its new Dream Beds campaign from DDB Group, which is designed to fund beds for Kiwi kids who need them.
And just like that, Another One Bites The Dust!
AUCKLAND, Today: Last night, nine agency bands took to the Galatos stage for the 13th annual Battle of the Ad Bands in a brilliant display of glitter, eyeliner, and money guns.
Throne of Thorns
AUCKLAND, Today: The Listener columnist Paul Catmur (formerly of Barnes Catmur & Friends, and the NZ Herald) has turned his penetrating gaze on the Monarchy.
