The impact of social media and content on the success of marketing campaigns will be explored in-depth next month at the first of this year’s CAANZ Champion Speaker Series, #1 Social Creativity, in Auckland.
Boutique Auckland shop Lily & Louis has won the PR business for the family-owned Overland Footware company and will support all brands under the Overland umbrella including Overland Footwear, Merchant 1948, Mi Piaci and Deuce.
Michael Easton, MD at KRd shop Goodfolk (www.goodfolk.co.nz) shares his philosophy and a few insights with M+AD readers …
Tickets have gone on sale for the CAANZ Beacon Awards – the rebranded edition of the show formerly known as the Media Awards.
Ogilvy has taken out the inaugural News Works Agency League annual competition with a total of 12 points on the Agency League table. This was made up of two wins, and two bonus points.
PRINZ (the Public Relations Institute) has unveiled 20 finalists in its 40th annual industry awards. The list includes AUT, Westpac, Unitec, Fonterra, Whitaker Group, Stronger Christchurch, Auckland Council, FCB PR & Activation, Convergence, PPR, Porter Novelli, Strategic Lighting, Canterbury University, NZTA, McDonald’s.
.99 won the IAB’s April Interactive Creative Award with its campaign for Leukaemia & Blood Cancer New Zealand, featuring normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could. View the winning campaign video here.
MediaWorks has promoted publicist/corporate comms manager Rachel Lorimer to the newly created role of Group Head of Corporate Communications.
JWT worldwide, about to celebrate 150 years in the ad biz, looks set to mark the occasion by returning to its traditional name, the J. Walter Thomson Company.