Category Archive

bcg2 has been awarded the creative contract for leading NZ rural insurer, FMG (Farmers Mutual Group). “I was impressed with bcg2’s strategic insights during the pitch process – they demonstrated a strong understanding of where we’re looking to take the brand, and showcased some exciting creative work,” said FMG head of marketing, communications & digital Glenn Croasdale.

BBC Worldwide has appointed ad2one as its digital sales house for New Zealand. The New Zealand digital sales & marketing agency will focus on developing content partnerships and display advertising solutions across BBC digital platforms in New Zealand, including BBC.com, GoodFood.com and TopGear.com, as well as integrating digital campaigns across mobile sites and apps.

New Zealanders nationwide held their breath this morning as they watched Kiwi freediver William Trubridge fail to break his own unassisted free dive world record. The 15-times world record holder’s existing record was 101 metres.

MediaWorks is refreshing its announcer line-ups for radio brands The Rock and The Sound. The changes involve the breakfast and daytime shows on both stations.

Weather permitting, world record free-diving champion, Steinlager Pure ambassador William Trubridge, will attempt to break his own world-record live on TV ONE Breakfast tomorrow (Wednesday) as part of an integrated campaign by DDB.

Yahoo NZ has today announced a new partnership with online shopping website Lasoo.co.nz, which aims to give Yahoo users the opportunity to shop and browse online for New Zealand’s most reliable retail brands, all within the Yahoo Shopping channel.

Tumblr, the microblogging platform owned by Yahoo!, has overtaken Instagram to become the fastest-growing social network in the world, according to a new global study.

Fairfax Media has bolstered its commercial team with the appointment of Mark Copplestone as national sales director: “Mark brings a wealth of experience in business development, sales strategy and change management to the role,” said Gareth Codd, Fairfax Media commercial director.

Vodafone New Zealand has appointed MEC as its media buying agency in a shift that will see the New Zealand telecommunications company align with a global move across the Vodafone Group. MEC – an established agency within the Y&R NZ Group – are part of the GroupM global media investment company who are new to the New Zealand marketplace. 

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DDB New Zealand has been named by Campaign Asia-Pacific magazine as New Zealand’s Creative Agency of the Year, while Colenso BBDO won the Digital Agency of the Year for the second year running (DDB was runner-up in this category).