Newspaper mogul Lachlan Murdoch was in a combative frame of mind when he spoke at the Mumbrella360 Marketing & Media Conference yesterday in Sydney, criticising his “crazy” competitors and vowing to lead the fight on behalf of print.
DDB client reinvents texting one word at a time
Sky Television is partnering with text streaming technology Spritz, and is working with DDB to share the new experience with Kiwis.
Twenty shoots close encounters with UFOs
A ‘UFO’ spotted flying over Auckland skies last week was part of an out-there campaign to announce the arrival of online energy retailer Energy Online into the market. And the timing played into the hands of Auckland agency Twenty – their promo came just a week after wide publicity about a ‘real’ UFO sighting in Queenstown.
How strong brands make more money
Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer:
They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
Ogilvy leverages ABs for Powerade
Leading sports brand Powerade is kicking off its latest campaign – born from the new brand slogan “Performance Is Everything” – with the launch of a new TVC featuring the All Blacks performing in their famous black jersey.
Y&R takes aim at feral whiskers
Y&R and Schick have taken a sharp blade to the re-emerging trend to excessive facial hair, in a new outdoor campaign.
Shine & Open launch new Stuff campaign
Fairfax Media’s online and mobile news site Stuff.co.nz has launched its first big campaign of the year – and the media is all about print.
Newspapers & magazines dig in
Most newspaper and magazine titles dropped in the magazine and newspaper audits and receivership figures, released Friday by the Audit Bureau of Circulations and Nielsen Media.
NZ holds its own in Singapore (updated)
NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places.
Arrivals & Departures
Assignment Group has hired Kathryn Robinson as strategist/planning director. Previously, she was JWT Auckland head of planning. Also new at Assignment are Aimee McCammon (in a senior marketing role), and Amanda Oliver, who joins as head designer.
