Category Archive

AUCKLAND, Tuesday: Special Group has brought together Tourism NZ, NZT&E, Ministry for Primary Industries, Education NZ and NZ Story for a joint global campaign to promote New Zealand’s brand on the world stage.

AUCKLAND, Today: McDonald’s and DDB New Zealand have rewritten the iconic Kiwiburger song in a catchy new campaign which aims to celebrate what it means to be Kiwi today. 

AUCKLAND, Today: Big Communications has created a new campaign for Vero to remind business owners and managers that arranging business insurance can be complex – and is best left to an expert.

AUCKLAND, Tuesday: Kupu, Spark’s te reo Māori translation app, is getting a refresh – from Colenso BBDO – in time for Matariki.

AUCKLAND, Monday: Auckland indie Màgico, with TVNZ production shop Blacksand, has created a new 30sec tvc, A Little Love Goes a Long Way, for Naked Locals premium chilled soups.

AUCKLAND, Today: Indie Parnell shop Farrimond created the nationwide TV campaign launched yesterday for RB Hygiene disinfectant brand Glen 20 – made with an affecting simplicity to plug the post-Covid services of the NZ Red Cross.

AUCKLAND, Today: Ogilvy NZ announced the launch yesterday of Thank You Coffee – a campaign designed to encourage acts of gratitude with a gift of a free medium coffee to every new and current BPMe app customer.

WELLINGTON, Thursday: Colenso BBDO has helped create a revamp of Loyalty NZ loyalty programme Flybuys, after 24 years and following more than 18 months of consumer research that showed a desire for more flexibility and choice.

AUCKLAND, Today: Southern Cross has launched a new integrated brand campaign to convey a simple message: “We’re with you”. The campaign, created by independent Auckland agency True, incorporates TV, print, outdoor, social and digital.

AUCKLAND, Today: As NZ leaves lockdown, WWF NZ and Colenso BBDO are reminding us that for some, lockdown lasts a lifetime.