AUCKLAND, Today: NZ’s fast-growing niche online stock footage library photo specialist nzstockfootage is investing further “to focus on providing a better service and larger offering of footage specifically designed for the AU/NZ market”.
WARC & Master of Advertising Effectiveness join forces – with James Hurman at the helm
LONDON & AUCKLAND, Today: UK marketing effectiveness outfit WARC and online learning programme Master of Advertising Effectiveness have joined forces to take the effective marketing learning programme global – with Kiwi agency chief James Hurman at the helm.
Your Super Bowl ad wrap – Who Soared? Who Stank? Who pissed off the client the most?
SYDNEY, Tuesday: B&T’s UK-based tech editor Tom Fogden summarises the Super Bowl: “Reportedly, there was an American football game on over the weekend,” he writes in the latest issue.
Position filled: CCO at Phantom
GREY LYNN, Today: Recently there was an addition to Phantom’s C Suite. “Obi joined us as CCO (chief cuddle officer) late last year,” writes Yoannah Dieudonne in an affectionate piece in the latest Phan Mail – out of “the world’s sweetest little outdoor advertising company”.
Tracksuit raises $7.5m to build the future of brand marketing
AUCKLAND, Tuesday: Brand tracking startup Tracksuit has raised $7.5 million in its first-ever funding round. The round was led by Blackbird who invested $4 million. Icehouse Ventures, Ascential, Shasta Ventures and marketing legend Mark Ritson also participated in the round.
Liquorland retail media network at full strength
AUCKLAND, Today: Hyper, a leading provider of place-based retail media channels, has announced the successful completion of the country’s first specialist liquor retail media network in partnership with Liquorland.
Chemistry boosts creative firepower with Sarah Chernishov & Matt Watts as creative directors
AUCKLAND, Today Following several new business wins and a number of award-winning creative campaigns last year, Westhaven-based creative indie Chemistry has hired Sarah Chernishov and Matt Watts as creative director.
Small business lender Prospa launches NZ & AU rebrand (Updated)
AUCKLAND, Today: Creative agencies DesignStudio NZ/global and AU voice agency XXVI have created a new brand strategy, refreshed visual identity and tone of voice for small business financial partner of choice, Prospa.
Stickybeak NZ appoints first head of global growth
AUCKLAND, Monday: Research/testing platform Stickybeak NZ has appointed NZ-based Anna Fitzgerald as its first head of global growth. She reports to ceo Anna Henwood (also in Auckland).
Vistar Media expands NZ team to support growth
AUCKLAND, Monday: Vistar Media, a global provider of programmatic technology for digital out-of-home, has appointed Jack Manning as its new account director for New Zealand (NZ) to support further expansion in the region.
