AUCKLAND, Today: Prime Minister has smashed records, pulling in $417,000 in its first week at the box office. Cinemas report sensational responses, with some audiences even breaking into spontaneous applause after screenings.
Arrivals & Departures: NZME appoints Deep Balsara to lead programmatic growth
AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed to boost programmatic strategy and strengthen its growing advertising offering.
The Sweetshop earns global B Corp status
AUCKLAND, Today: How you do anything is how you do everything. In art or storytelling, that feels natural. But when running a business, suddenly it’s all “efficiency, productivity, profit” — heart often gets sidelined.
Ozzy Osbourne takes over Auckland skyline for The Rock 2000 showdown
AUCKLAND, Today: Hundreds of thousands of Kiwi rock fans cast their votes again this year for The Rock 2000 — the month-long countdown where 2,000 tracks are analysed daily, celebrated like sport, and worshipped like religion.
RealNZ celebrates completion of Earnslaw’s largest-ever refit
QUEENSTOWN, Today: After nearly 20 weeks away, the iconic horn of the TSS Earnslaw is back in Queenstown today. The historic steamship resumes sailings to Walter Peak, perfectly timed for the last days of school holidays.
Curious Nation launches activation effectiveness barometer
AUCKLAND, Today: Marketers are under growing pressure to prove returns, and now there’s a new tool to help. The first benchmarking study across Australia and New Zealand looks at how below-the-line (BTL) activations are measured, valued, and prioritised.
Westpac and Saatchi bring fright with insight
AUCKLAND, Today: Westpac NZ and Saatchi & Saatchi NZ have teamed up on Fear-Free Credit, a horror-inspired campaign showing young Kiwis that credit cards don’t need to be terrifying. Media was led by Spark Foundry NZ, with Digitas NZ handling customer experience.
Arrivals & Departures: Sweetshop welcomes cinematic humour with Beatrice Pegard
AUCKLAND, Today: The Sweetshop has added filmmaker Beatrice Pegard to its roster across New Zealand, Australia, and Asia. She brings a distinctive mix of charm, cinematic flair, and sharp comedic timing to every project.
Sayso puts stories and people at the heart
AUCKLAND, Today: For nearly two decades, NSPR has been a go-to PR, communications, and talent management agency across Aotearoa and Australia. Founded by Niki Schuck, the boutique firm has quietly partnered with an impressive roster of clients.
Cheeky Toyota billboard lights up test match
AUCKLAND, Today: Nearly 47,000 fans at Saturday’s All Blacks vs Australia clash were greeted with a cheeky custom video billboard. It teased that one in four of them drove a Toyota, turning the stadium into a giant Toyota ad.
